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How It All Started

Hello! My name is Inci Malik founder and sole proprietor of Aromas. I am a Hospitality Management graduate with degrees from Switzerland and USA combined with over 15 years of professional experience internationally with 5 star hotel companies as well as entrepreneurial ventures.

I gained majority of my professional experience in Dubai-UAE where I lived for 15 years before moving to UK in 2014. Dubai has been an amazing inspiration and a heaven for my hospitality career. I was fortunate to witness the city rising up in front of my eyes discovering new residential buildings, office towers, shopping malls, hotels popping up like mushroom day after day.

My first hotel job experience in Dubai started with Jumeriah International; now a world-renowned, then a local hospitality company. I was very lucky to be part of the pre-opening team at Mina A’Salam within Madinat Jumeirah Resort. Ever since, new business set-ups always excited me and I moved on with several other pre-opening projects such as Atlantis The Palm and few other outlets within Emaar Hospitality.

Entrepreneurial venture came along in-between my hotel jobs with Café Barbera, an over century old Italian coffee roasting company’s first-ever coffee shop concept in Dubai. I got involved in the business not only as a partner but an operations manager running it on a daily basis. Our team’s hard work paid off and we opened the second outlet within a year in a very affluent financial district of Dubai. I then left my business partnership, but Café Barbera grew internationally with over 50 outlets and still growing.

I held another hotel and event management positions before exploring another business adventure; this time in e-commerce where I gained immense knowledge in today’s social media world for businesses.

Here I am today, where I found myself in UK with total serendipity having it a go with my third business set-up opportunity all on my own from concept, to building, to team hiring to menu developing to being my own boss. Start-ups are always painful but I have the faith and own my happiness in what I do and I love it very much.

I do hope you enjoy your time at Aromas and keep in touch with us for feedback and enquiries.

Bon Appetite!!


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